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![Matthias Bohlen](https://ph-avatars.imgix.net/624990/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Matthias Bohlen
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Arvid, you did it again!
“Zero to sold” already helped me so much to start and run my business! Now, with “The Embedded Entrepreneur”, it becomes even easier for founders like me to develop products and services that their audience will need and love. I’m so excited to put this into practice! Thanks so much for writing this and all the best for your book and your entire journey!
Matthias
![The Embedded Entrepreneur](https://ph-files.imgix.net/63bae87a-1e70-42ab-a2ec-a1d5cbcac2a4.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
The Embedded Entrepreneur
How to build an audience-driven business
![Matthias Bohlen](https://ph-avatars.imgix.net/624990/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Matthias Bohlen
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We've built exciting new features in the meantime.
Our software is now a "sense-making machine for UX researchers".
As a researcher, now you can...
* Capture observations that you made during a user study
* Tag those observations with tag names to categorize them (according to participant, situation, user's emotion, complexity, point in time, whatever category you find important)
* See...
![JustAskUsers](https://ph-files.imgix.net/b8ac2836-6495-4da1-96d1-17c039d53729.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
JustAskUsers
Plan, manage, make sense of UX research work to get results!
![Matthias Bohlen](https://ph-avatars.imgix.net/624990/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Matthias Bohlen
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Today, we're excited: Our new product called "Insights" is now live on the Just Ask Users platform!
What it does for you:
As a UX researcher, you can now create user studies and capture the observations that you make during those studies, in real time! During capture, you #hashtag the observations so that Insights can group them and filter them by tag. A Theme Builder allows you to extract...
![JustAskUsers](https://ph-files.imgix.net/b8ac2836-6495-4da1-96d1-17c039d53729.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
JustAskUsers
Plan, manage, make sense of UX research work to get results!
![Matthias Bohlen](https://ph-avatars.imgix.net/624990/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Matthias Bohlen
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New feature this week:
Prioritize user research tasks with a simple drag and drop!
![JustAskUsers](https://ph-files.imgix.net/b8ac2836-6495-4da1-96d1-17c039d53729.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
JustAskUsers
Plan, manage, make sense of UX research work to get results!
![Matthias Bohlen](https://ph-avatars.imgix.net/624990/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Matthias Bohlen
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We pivoted. User recruiting is becoming so difficult that a machine is simply not creative enough to do it.
Requests from professional UX researchers (such as "bring me CEOs of companies in Scotland who earn more than 500k per year") showed us that humans can do this better in the real world, instead of a machine crawling the social networks.
Our _new value proposition_: Plan, manage and...
![JustAskUsers](https://ph-files.imgix.net/b8ac2836-6495-4da1-96d1-17c039d53729.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
JustAskUsers
Plan, manage, make sense of UX research work to get results!
![Matthias Bohlen](https://ph-avatars.imgix.net/624990/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Matthias Bohlen
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For the last 20 years, I have been a coach for software engineering, helping product development teams get their software out the door without losing their minds in the process. What does this have to do with user recruiting?
Originally, I created justaskusers.com in early 2016, for startups and young companies to help them run customer interviews to validate their product ideas. I got this...
![JustAskUsers](https://ph-files.imgix.net/b8ac2836-6495-4da1-96d1-17c039d53729.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
JustAskUsers
Plan, manage, make sense of UX research work to get results!
![Matthias Bohlen](https://ph-avatars.imgix.net/624990/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Just Ask Users is a tool suite for teamwork and sensemaking (synthesis) in UX research. UX Research can get messy. Move your indispensable observations from scattered post-its, notepads and spreadsheets to one central place for team-based sensemaking. Just Ask Users makes it easier for you to discover patterns and themes from research observations.
![JustAskUsers](https://ph-files.imgix.net/b8ac2836-6495-4da1-96d1-17c039d53729.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
JustAskUsers
Plan, manage, make sense of UX research work to get results!