Clara Hong

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Clara Hong

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2yr ago

Getting back churned users, is it worth it?

My time is split evenly between acquiring new users and making existing customers happy (so they stay). But now, I'm wondering if this should be a tripart split, and I should also be paying attention to churned users. In the past, I've tried a win-back campaign for churned users by offering them a discount. But it had 3% conversion. Should I focus on re-engaging churned users for my SaaS? If so, what are best strategies? If not, why?