John Rice

I have been doing business development for nearly 10 years now and I have noticed that the integrity of cold outreach has only diminished over time. Authentic cold calls are drowning in robo-spam calls, LinkedIn messages are often based on profile keywords, and prospects seem to be facing exhaustion from the increase in multi-channel touch points. How do you break through this and forge a meaningful connection without a warm introduction or past history? I have my thoughts but have never tired to PH discussion so wanted to open it up and here if anyone has thoughts here :) Cheers!