Elston Yee

After a negative queueing experience and stumbling onto Bubble, I decided to build this simple platform using Bubble to help business to better manage their queue at their locations. One fine day when I was visiting a popular Japanese food chain (20 over outlets) for my dinner, I was initially happy that no physical queue was required as our particulars will be taken and they will contact us...

Hi Everyone! I’m Elston, co-founder of forma. We built forma to empower non-technical individuals to build their own workflows and business processes with an intuitive, no-code approach. The idea of forma was born when I was working on my previous startup, where we had subscribed to various platforms to help us manage e-leaves, employee onboarding, claims etc. We realised most of these...

The idea behind Forma was that I was trying to solve the pain points I was having when I was running my previous startup (25~30 employees). Back then, every functional team or department subscribed to different softwares and tools to manage their respective business processes. However, 1. Expensive - Most of these softwares charges on a per user basic and as company expands in size, it can...