About
Hi, I’m David Gordillo, but you can call me DG. I’ve spent the last 15 years deep in the SaaS trenches. I’ve been a founder (twice), a CRO, an angel investor, and a consultant. I’ve had wins. I’ve had losses. After my second startup didn’t work out, I made a decision: I’d become the kind of partner I always wished I had. Someone who truly understands the emotional and strategic weight of building something meaningful from nothing. So I began working shoulder-to-shoulder with some of the most exciting companies in tech, Dropbox, DeepL, Lambda Labs, a very well-known rocket launcher company, a robot company from Boston, and many others. Helping them build their revenue engines, and often, their confidence. It's rewarding, but limited in scale. That’s why we are working on Samwise.
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Solo Founders, how are you tackling the "loneliness at the top" feeling?
I've been talking to quite.a few founders and indie hackers, and I started to see a pattern, in particular among the ones that are starting to get traction or to "be successful".
There is a new problem that appear, there are feelings of impostor syndrome, or loneliness.
What are you currently doing to tackle that problem?
I've seen a few founders relying more and more on LMMs to help them with the feeling.
AI just told me my SaaS idea has 'perfect positioning' . Am I too hyped? 😅
Building something in the SaaS feedback space (frustrated with how generic and expensive current tools are).
Was discussing positioning with Claude when it dropped this:
"Better features + Lower price + Specific focus = Market disruption. You own this specific category."
Are you building AI to work alongside people… or to quietly replace them?
One interesting thing I came across this week was that the CEO of Duolingo first declared intentions to use AI to replace contract workers in some positions. However, they later withdrew that comment, making it clear that AI will not replace its employees.
Ahh, this type of discrepancy appears to be happening more often, to be honest. The same thing happened to Klarna not long ago. That AI will take care of everything in one minute, and then, hold on: in reality, we still need human workers.