Aruna Neervannan

🤖.. Oops, I meant 🥸.

Rather than genAI, AI's applications in search and recommendations on platforms can be way better at enhancing the quality. This would create better cohorts around same topics, much better flow of information. Point being it can be way better than now. Also, although right now AI is not perfect at providing credible fact checks consistently, it will be in the future. This should also be really...

I'd say Facebook probably has most bots. The audience there is probably older than, say, Instagram or Tiktok. Which means they'd be more unlikely to differentiate bots. Like how scammers operate by calling old people who're likely less tech savvy or people who don't know much about banking/finance. But this is just a guess, don't have any numbers.

IMO, hard to say in general. When your managers need guidance that you cannot give or do not have the time to give, that'd be a good time to think about hiring a VP. Or if you're making a big directional change and you have the perfect VP candidate who can lead the change management. It really depends.

Physical books for enjoyment, but digital when I think about saving paper. I suppose it'd be best to get physical books only for the ones that you're going read multiple times or use for a long time.

You have to use all your channels at the same time. Apart from the ones you mentioned, put a banner on website, inside product, inside chatbot etc. You need some kind of offer, an incentive for the testimonial, for most users/customers. Doesn't have to be swag or anything, just maybe 1 month extended subscription or something like that. Also, when using channels like email, make sure your...

First of all, not all of PH's community members would fit a product's target audience. So, making sure to filter out messages from people outside your target persona will eliminate a lot of inaccurate feedback. Of the ones that remain, you have to make sure that the user is actually saying what they mean to say. In consulting, there's the concept of "customer's voice" - the first job of a...

Run the reply through chatGPT and ask it to identify? :)

Stickiness in features, slick & fast UI, reliable customer support and doing what you say i.e. vision & mission. Stickiness in features can be done in many ways - onboarding experience, having something new for user everytime they login (like recommended videos in YouTube), extensive and deep integrations, gamification etc.

1. Adaptability when there is so much unpredictability in the process, market and more 2. Building the product is probably the easiest part 3. It's not about the competition

Personally, I look at inbound vs outbound from a results vs resources perspective. Broadly speaking, inbound is slow and steady if you do it right while outbound is fast and volatile. So, ask yourself questions like - am I looking for quick results for an event or feature launch or similar? Or do I want sustainable results that I can afford to wait for? If I've taken funding, I might need to...

Classical music.

One second after certain famous personalities post? :) Joke aside, if you conduct a demographic segmentation of X's users, it should become clear.

For a company just starting out, it'd be easier to sell a product than a service. Not easy, just easier. Assuming the product and service are both good. This is because it's much harder to build trust in the quality of service than for a product. For one thing, you can test a product before you buy, usually extensively. Service, not so well. Also, the quality of service delivered by one team...

Yes, PH should do something about this. From our side, we can just report that comment. Like how scammers are usually not very good with grammar, those who use AI are often lazy. Makes it easy to identify, usually. They can only write stuff with AI that sounds genuine with very specific & custom prompts. And these prompts take time to write and thus is counterproductive. I side-eye any...

It's apples and oranges. One aspect of why marketing is hard is because there're so many variables for even the simplest of campaigns to perform well. Coding is hard because there're a thousand different ways to do the same thing, but with subtle or not-so-subtle differences in the output. These differences will matter sooner or later. And these ways change with time. I guess you could say...

For certain jobs, it makes sense to work from office. In tech, most don't. Hybrid can be the best, but it depends on the terms.

I think if someone simply avoids writing about topics that have already been discussed many times here, then they're already ahead of the curve. One gap in topics that I see here is stories. You could interview founders from PH and share their stories. In detail, because that's where learning comes in. An important part about PH is collective learning about how we can all build and grow...

When the tools and methods to do something get cheaper and/or democratized, what remains i.e. quality, becomes the biggest differentiator in getting results. And this quality is a construct of different variables like creativity, timing, relevance, collaboration and more.

Reading the right places is a way to get the broadstrokes. But you also need a good network for early warnings of major changes, and to go deep into certain trends. So, breadth - blogs and other publications, depth/urgency - connections.