Thought a little about this solution today, and I think the use cases in the US market could be numerous. What if your elementary school teacher had an app? Sorry to give you more work, teach. Or the local librarian. Or anyone whose social you really mean to follow but the messages get lose in the shuffle. And then there's B2B - no one owns this space yet. (At the moment, however, hubby & I are determining which of our cats deserve their own app. The debate continues....)
@kkdub Thanks Kelly - great insights! indeed, the use case are numerous. We think that anyone who's leading a "tribe" (thinking about Seth Godin's book here) would probably enjoy having an app to create a rich communication channel.
Not sure I get the problem this solves. Is it that there is a lot of different social places to check, and this streamlines them into one? Is that a strong enough hook to get repeat engagement?
@drewmeyers Thanks Drew, good questions!! We think it can be fun for friends to have their app and a more direct way to communicate. It can be useful for groups, clubs, organizations (imagine a football club, the app can be a way to federate all the members, share upades, organize, post pictures, chat.) And when it comes to celebrities or influencers, it's clearly a way to establish a unique connection with their audience.
@francoiscarlot What's the one core reason I as a member of group X will download the app? Where is that group activity now - Facebook groups and/or email lists I assume? How do you replace that?
Super cool idea guys !
I'm not a big fan of having 1000 icons on my phone so I think i'd prefer it with just one icon and switching between different users. But the concept is very nice :D
@fiessedouard Thanks. We're thinking about that as an option for future versions... :) We think - and data shows - there's only 4/5 people that matter so much to you that you want their app on your phone.
@francoiscarlot Yup, that sounds roughly right. There are very, very few people I would ever consider putting an icon on my phone for -- 4 or 5 people isn't very many. If that's true, that seems like an awful big hurdle to get over.
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