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Quite simply, the book’s 130+ insights help you do 3 things: (1) ENDURE the human-tendency-defying woes of the middle (your war with self-doubt, the roller coaster…(2) OPTIMIZE the hell out of everything that works (constantly improving product, team…, (3) NOT SCREW UP THE FINAL MILE of a successful project (game changes when finish line in sight…)
