Swell for Kik

Hey @aaronoleary, 4.0 was the launch of our latest chatbot within Facebook Messenger and other chat applications. For 5.0 we teamed up with the crypto currency Kin (by kik) and built a new app experience for iOS and Android. Within this app you can now earn crypto currency for engaging with questions.

@peterbuch Congrats on the 5.0 launch! So... a couple questions: - what's the future of Swelly on Messenger? - can non-Kik users earn/spend Kin on Swelly? - do Swelly users understand what cryptocurrency is? Do they need to? - you said "there's something fundamentally wrong with social media"... can you define what that is?

@chrismessina thank you Chris. I must say, I got really excited reading your questions. Let me give you some answers: - the future of Swelly on Messenger is exactly what we initially built Swelly for. Back to the roots so to speak: 1. a user acquisition channel and 2. a great way to re-engage users. There will be a bigger update before the end of the year as well, to make that broadcasting/update experience better for our users. - anyone can earn and spend Kin on Swelly, by updating to the latest app version on iOS/Android we create a Kin wallet for you. You can than open the Kin marketplace within the Swelly App and start earning and spending Kin. - My favorite question :) The fast majority of Swelly users probably won't understand or more importantly care about what crypto currencies are. We think though, we can educate our user base in a playful way and teach them about how to use Kin and what to get out of it instead of talking about Crypto or Blockchain. Our vision here is building a new wave of influencers who don't have to talk to brands or agents to make a living off of social media. - the question about what's fundamentally wrong with social media I will answer in a dedicated blog post on Thursday, I will mention you on medium and twitter when sharing it.

@aaronoleary @peterbuch I've been using Kinit previously. One thing I don't understand here is the questions don't line up with the audience. I'm a 29 year old man with an interest in Crypto and yet I get paid for my input on things like "which outfit is cuter" and "what looks better". Definitely questions more suited for teenage girls. Is this not an issue for whoever is buying this info? Is there no way to tailor questions per demographic? Or are the type of people into crypto now just not who you're targeting now that it's not Kinit?

@aaronoleary @thatmattgardner hey Matt, great to hear that you've been using our Swelly experience on Kinit. You have a point there. Targeting is one of the most important things in research/advertising and so it is for our partner brands. However, within the Kinit app, a lot of the content you see is user generated and our community doesn't always target questions, some are simply meant for the community to see, or for people who are interested in a category e.g. fashion.