Great site, solid value proposition, bad naming choice. The owner of this site will get a lot of press but ultimately will deal with constant complaints filed with their MLS about the misuse of "their listing" on the site.
I'd change the name and keep pushing.
Direction is solid.
Good luck
Though the name comments are dead on for PR agencies and traditional press, the name got my attention and social media shares won't care. It depends on your audience and method.
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