Play Bigger
The problem is your attitude about the problem.
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I've bought this book on Audible, and Kindle, and in hardback. I've recommended it to many people I trust, including our whole management team.
Category design is the future of brand strategy, and much more. This book is a great playbook for how to apply it in your own business. I also recommend listening to Christopher Lochhead's "Legends and Loser's" Podcast for more content on the theme.