Every two weeks, we break down a website and write a short case study showing how to personalize the customer experience.

Hey, makers! We're Andy and Esat 🙂 Two marketers, passionate about content, technology, marketing, and, especially, personalization. A couple of weeks ago, we started a newsletter that shows people how to create personalized customer experiences, including case studies. We had only one goal in our minds when we started Personalization Decoded: To show everyone what 'real' Personalization is. 🤔 The Problem Although personalization is about making the experience look and feel like it's for you, it's not the case in reality. Companies are just changing some colors and trying to talk directly to you by mentioning your name {First.Name}. However, personalization is NOT: - showing the first name in the email - trying to track and store all the data points - buying data from third-party vendors - changing the colors of buttons 🛠 Our Solution Because of all these misconceptions and misunderstandings about personalization, we started to write real-life personalization case studies. Every two weeks, we break down a website (whether it's a physical product, digital product, SaaS, e-commerce) and write a case study showing how to personalize the website based on different signals. So far, we wrote case studies about N26, Typeform, Sezzle, Spendesk, Parachute Home, SumUp, and Codecademy. 👉 https://www.personalizationdecod... Our goal is to provide as much value as possible about personalization in as few words as possible. We truly believe the content and perspective on this newsletter is something you can't find anywhere else - because it's personalized 😉 . Thank you again for your support! Andy & Esat from https://ninetailed.io/

@mkafanke Noted your suggestion, Max! Actually that would be very fun and interesting 😅 And, thank you for your nice words. Glad to hear you benefited :)

Very cool! Bravo guys! ^_^ I am happy that I have found such a product, it can keep me updated and having insights in experiences without an additional research, thanks! ^_^

@maria_brm Thank you Maria ✌️

@esat_artug Will Personalization Decoded save all articles or it is saving a certain number a certain amount of time..? :))

@maria_brm All the case studies will be available forever (at least foreseeable future) under our domain :)

@esat_artug Great! *_* Thanks a lot for the answer! Can't wait to join Personalization Decoded tribe of users! ^_^

@maria_brm 🚀🚀🚀

I like the case studies in this newsletter and they are written by authors know what they are doing. I learn a lot from the author! I've been trying to learn more about personalization and I think I've found what I was looking for :)

@yucelfaruksahan Thank you for your nice words! It's great to see/read that you're benefiting from the case studies :)

Personalization Decoded

Short case studies showing the true personalization

Short case studies showing the true personalization

Personalization Decoded

Short case studies showing the true personalization

Short case studies showing the true personalization

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