Otis is praised for its user-friendly interface and ability to streamline digital marketing tasks, making it a valuable tool for small business owners. Users appreciate the platform's efficiency in managing ads across Facebook, Instagram, and Google, which saves time and enhances ROI. The AI-driven insights and automation features allow businesses to focus on other priorities while optimizing ad performance. However, some users have reported issues with customer service and transparency, highlighting the need for improved communication and support. Overall, Otis is recommended for simplifying and enhancing digital marketing efforts.