Super interesting to see some of these onboarding screens back to back. I feel like I generally tune these out when signing up for an app, but super curious to see how some of the main apps bring people in, especially the food delivery apps. Lots of inspiration!

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3yr ago

Elizabeth Ferrao

Onboarding Swipe

Maker

Thanks @caseyrosengren! And completely agree - most people do tune out but it's such a critical part of the flow every download views.

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3yr ago

Elizabeth Ferrao

Onboarding Swipe

Maker

Hi all! 📲 I've been fascinated with the UX of mobile apps for the past 2yrs. It's crazy the amount of time we spend on our preferred apps - and yet, how high the drop off rate is (77% within 3 days). My first thought: that’s a product onboarding product. 🤦🏾‍♀️ As a product manager who has built platforms and mobile apps, I first started by looking for inspiration to other products. Hence my 2020 Covid experiment: “Product Sins” UX Teardowns like Lemonade Insurance. 📲 For mobile onboarding, I often draw inspiration from other apps - but how difficult is it to remember past onboardings? So you re-download 1, 3, 5, 10 apps...but that’s pretty cumbersome. Ultimately, there’s just not enough to recreate onboarding. 🔀 Introducing... Onboarding Shuffle. Just press space to start! Comb through the onboardings I've selected for their aesthetics and applied product principles. 🙏🏽 Special thanks to @andrew_tsao1 for mentoring, @5harath for his Ondeck “How to Launch” workshop, and @whit_anderson and @modernafflatus of Bad Unicorn for landing page inspiration, @mobbin for screenshots, @_fbrz of Coolors for inspiration. 🥳 Cheers to the product managers who build mobile onboarding over months, years, decades - you’re the troopers. (And if this is you, would love to hear from you! (elizabeth@productmindset.xyz)) - Elizabeth

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3yr ago