Personalized, real-time promotions based on shopper intent
Intent-Based Promotions is an on-site promo solution that offers the accurate and most profitable incentive needed to convert each shopper (if any). We help over 1000 global retailers keep profitability high, increase revenue & ROI.
Hey hunters 👋,
I’m super excited to share that Namogoo has just released Intent-Based Promotions for Shopify. Now eCommerce brands can start running campaigns based on shopper intent in just a few simple clicks.
Intent-Based Promotions is a promo solution for any eCommerce site that runs promotions (not just for Shopify). It offers each site visitor the accurate and minimum discount needed to convert based on their intent signals, buying motivations, behaviors, technical data, and other data signals, all in real-time.
-HOW INTENT-BASED PROMOTIONS WAS BORN
When we spoke to our customers who manage global eCommerce brands like Asics, Dollar Shave Club, and Argos, and asked them about their major pain points, we found that one of the biggest problems were promotions and how they can backfire.
They told us that promotions work like double edged swords - they bring traffic and increase conversions but a lot of the time, it comes at the cost of profitability and margins. It also affects lifetime value and brand perception.
-THE IMPACT ON E-COMMERCE BRANDS
With Intent-Based Promotions, I’m happy to share that, on average, our customers are seeing higher sales conversion rates even though they offer smaller discounts and fewer promotions. They significantly save margins (one customer saved $17K on margins alone during the first week of the trial) and increase profitability and revenue by up to 30%.
-HOW DOES IT WORK?
Intent-Based Promotions offers smart promotions:
* Only to visitors that have an intention to buy
* With the minimum discount needed (or none at all) to convert each individual shopper
* Serve the right incentive to each customer, triggering them to convert
* At the right time in the journey
By doing so, we’re also helping eCommerce brands avoid hurting shopper price sensitivity and ensure brand perception remains intact.
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About Namogoo
Namogoo is a Digital Journey Continuity platform, enabling online brands to drive their customer journeys forward and clear the path to purchase. Our platform autonomously adapts to each customer visit in real-time, keeping the journey flowing right on to its destination.
Over 1,000 leading global brands trust Namogoo to keep their digital journeys hesitation-free and their business on the path to growth.
@ohad_greenshpan : This looks great Ohad! This should improve LTV numbers big time while lowering CAC. This is going to be a great success for DTC brands! Congrats on the launch 🌟
I've heard that a focused approach to potential clients increases my chances of success. But I'd like my amv to find a grateful listener and thereby bring me income as a creator less long way. Do you have a guide on how to use your app? Maybe you need me to send you something as an example of my work to understand what I want to promote for earnings? I'm an amw creator who wants as many people as possible to see my work. It's important for me not only for earnings but also for popularity because I want to get authority ticks on Facebook, Twitter, and Instagram in the future.
Websites don't have the time and patience, and tech skills to deal with custom promotions. The easiest way for those sites is just to run a promotion for all of their customers. By making promotions custom made it's probably possible to save tons of money. That's an impressive idea. Just think how much impact an algorithm like this can have on a large e-commerce site.
@mickreyess That's exactly what we heard from our customers when we made the research prior to the development. They take a "set it, forget it" approach as real personalization is a lot of work, and can't be really achieved with segmentation and human manual work. Thanks for your comment.
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