Coming from a family (and culture) where meat was first and definitely the most important ingredient, converting to vegetarian eating habits is not easy! Plantjammer makes that journey fun and it teaches me to think in new ways when it comes to cooking and eating.
With this product, I know it can be as (or more) easy to start with brocolli than it was for me always starting with beef or chicken. It actually turns out to be more fun and inspiring to cook and eat. As a bonus, my meals tend to be much more diverse, healthier, cheaper. I could go on: less waste as it's easier to empty my fridge, more social to do together, less looking into an app/book, more trying out, tasting and learning...