MFY.im Product Information and Latest Updates (2025)

Hunter

Makers, I have a concern. It's a great product no doubt, but what about the risks involved in switching to Facebook and letting all your eggs be in once place? For example, what if I switched over and one day Facebook flagged my page or something unfortunate like that? How do you think businesses should deal with such a situation?

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6yr ago

Arun Augustine

MFY.im

Maker

@manikarthik That's for sure a possibility. Facebook may take action against a page if it violates the FB Messenger policy. This is actually better for this channel in the long run. If brands abuse this channel like they did email back in the day, this excellent results wrt to open rates and engagement rate will not stay high as it is now. So our focus is to educate the customer on how to use social messaging channels in a manner that ads value to the end user. And this is also the reason why we are heavily focussed on content delivery. Content ads value to the user and they will want to consumer more from sources that they trust. Our job is to deliver it reliably to them through a distribution channel that the end user spends a lot of their waking hours on. Businesses should treat this channel with the same savvy approach, or even more so than they currently employ for the email channel. We try to emphasis this both in the UX of MFY and also in all the docs and content we put out to educate the customer. Bottom line: Deliver value before capturing a small percentage of what value you create.

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6yr ago

Mani Karthik

Hunter

This nimble tool lets visitors on your website subscribe to your updates via Facebook in a simple click. Then on, you can send them messages as broadcasts or scheduled messages. It automatically sniffs out category/tags etc from the URL and auto-tags subscribers so you know where they came from. I can totally see this replacing email lists (probably not for all niches but marketing focused ones) as it would deliver better. The downside, of course, is that a lot of it depends on Facebook and you have to play by their rule book!

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6yr ago

Arun Augustine

MFY.im

Maker

@manikarthik Yes that's true. But I am sure the FB Messenger policy is to ensure that it does-not devolve into a spam channel. The platform dependency is still there but given the upside of 1.2 billion monthly users on FB Messenger and the 80% open rates, we believe the rewards outweigh the risks. Sure, email-ids are technically not controlled by any platform. Then again, more restrictions on using email-lists are going to come in future. The GDPR stuff is just the beginning.

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6yr ago

Bruce Li

Really handy when it comes broadcasting message to all my friend.

Pros:

Great tool for sending personalized sequences and broadcasts in Messenger. Awesome interface!

Cons:

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6yr ago

MFY.im

Facebook Messenger sequences and growth widgets for creators