What is a multiplayer app analytics tool, you might ask? ⠀ Literal pulls together app screens, analytics and API calls, and live data into a multiplayer whiteboard so app teams can discuss literally the same thing — all at the same time!
My very existence was shrouded in darkness, headaches, and despair. But now... I see the light. My cold fingers welcoming the warm rays of the dawn that is Literal, I can taste my quality of life improving.
Literal makes it trivial to automatically generate screenflows based on your current production app. It further annotates those screenflows with conversion/performance/funnel metrics and usage identifiers.
I've led product for two major mobile apps each with millions of active users. This is the sort of thing that is always requested, useful across the organization, and so cumbersome to produce that nobody every does. Even in this early stage, Literal lets you do something that was previously, practically impossible.
We've found it really helpful for reviews of new feature implementation, especially when comparing the flows for different device sizes, platforms, and languages. The added benefit of seeing analytics events for each screen in the flow has been helpful as well.
👋 Hello! I’m Chi-Kai, co-founder of Literal.
We’re super excited to release our product and share it with the Product Hunt community!
Think of Literal as Figma meets Mixpanel—collaboration and insight by literally looking at the product you’re shipping.
🔍 VISUAL MAP OF YOUR APP
We use computer vision on screen recordings to quickly build a visual map of any app’s screens. In fact, anyone can try that today—no developer required! (Click here to try it, no signup required)
🎩 IT’S MAGIC 🐇
The real magic is when you call your developer and get her to hook up our SDK and connect to your analytics (currently supporting Mixpanel and Amplitude). That map turns into a sequential heatmap of opportunities for you to smooth out, improve, and literally make your app 10x better.
🛟 HOW LITERAL HELPS
🪄 Review ANY conversion funnel instantly—with screens and data
🔍 Share and review progress with screens, analytics events, and API calls
🤝 Visually validate the analytics events you need for your A/B tests
🚀 Build data literacy—see analytics with your screens
⭐ Keep everyone in sync with a visual source of truth
👥 Onboard new employees with maps for key UX flows
🤓 I GOT THIS FAR, NOW WHAT?
Create a visual map of your app—no signup required.
See example maps with analytics events and API calls.
Special thanks to @chrismessina for hunting us! You’re a gem: product strategy, positioning, and marketing advice, all rolled into one—the complete package!
🙏 Thanks for checking this out. We’d love to get your feedback in the comments below👇🏼.
This is so fun — but also so... useful?? The combination of computer vision and network traffic analysis to automagically build funnels from the literal screens in your mobile app is... genius. And the layering on multi-player analytics? C'mon! More people need to discover this!
👋 Hey there! 👋
I’m Raphael, co-founder of Literal. I am super excited to release on product hunt today! 🚀
Why did we create Literal?
🇩🇪 Efficiency matters
We were annoyed that no tool existed to keep all those involved in the app development cycle (devs, PMs, marketing, designers, QA, etc.) on the same page. The days leading up to each release were tense; information got lost, decisions were made hastily without proper context and questions took way too long to answer 🤦♂️. So…
💡 Literal
We created that same page - a single source of truth for everyone on the app team.
Literal creates an app map from a simple video recording, automatically grouping relevant screens into user flows.
🤔 App Map?
See several maps of popular apps on our examples page. Try uploading your own or use our sample of the ProductHunt iOS app!
👩💻 More Insights
If you want to see API calls and analytics events, visit our SDK docs. Once you have a map created, add a service account for your analytics provider to see live data for each screen.
🛳️ Ship with Confidence
Take a look at our video to see how we can use Literal to diagnose a problem with ProductHunt’s onboarding flow. 🤭 Hint: duplicate usernames can cause cryptic errors…🪦
🥳 Collaborate
Share Literal with your team and start collaborating today!
Literal for Figma
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