Lendflow - Credit Decisioning Engine: Your own credit decisioning engine, supercharged

Lendflow - Credit Decisioning Engine

Maker

👋 Hey Product Hunt Community! I’m Jon, CEO and Founder of Lendflow. Thank you @adityavsc for hunting. We built Lendflow to help fintechs, lenders and SaaS companies get to market faster, with an advanced Credit Decisioning Engine that lets you build customizable credit workflows and approve borrowers in minutes, not days. If you’re new to our products, I recommend you check us out here: https://www.producthunt.com/post... Today, we’re excited to announce the launch of our powerful Credit Decisioning Engine. With Lendflow’s Credit Decisioning Engine, you can now build, embed, or enhance your own credit products: 🚀 Go beyond credit scores with data, business credit, and fraud detection 🚀 Automate underwriting workflows according to your credit policies 🚀 Build your own proprietary applicant scoring system 🚀 Tap into pre-built templates to assign weight to each data point We want to partner with innovators interested in building seamless product experiences for your business and your customers. Have thoughts, questions, or suggestions? Don’t hesitate to reach out. We'd love to hear what you think about Lendflow's Credit Decisioning Engine. Cheers, Jon Join our Demo Day to see our Credit Decisioning Engine in action: https://build.lendflow.com/lendf...

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3yr ago

Lloyed Lobo

Growth Everywhere - Mamoon Hamid of VC Firm Social Capital Shares the Secret to Why Sh*t Gets Funded

@adityavsc @jon_fry huge congrats!

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3yr ago

Jon Fry

Lendflow - Credit Decisioning Engine

Maker

Appreciate it Lloyed!

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3yr ago

Peter Ulwahn

Interesting product and kuddos to the team for building this. I have a few questions: - With current market conditions will your platform still offer competitive funding options? - Which industry/vertical will most likely use this? I believe it will be mainly SMEs that have a hard time getting short term/unsecured loans/working capital financing from banks. But then on the other side your landing partners are also probably banks and/or debt funds. - Unit economics, as an API I assume that you are getting a transaction fee either on the orignation side and/or also from the buyer side? Does this make it still interesting from a lender perspective we know that margins are tight in this space. Congrats again and curious to see the demo

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3yr ago

Jon Fry

Lendflow - Credit Decisioning Engine

Maker

@peter_ulwahn - With current market conditions will your platform still offer competitive funding options? Yes. To be clear we do not issue credit ourselves. We have two products: one where you can build and issue your own credit product, the other where you can issue a credit product from another provider. The impact we've seen from the market conditions are that SMB's have less capital availability to them as the banks have tightened up. Just like during the last recession, alternative lenders are stepping in right now to fill in the gap. We have all the best available options on the market. - Which industry/vertical will most likely use this? I believe it will be mainly SMEs that have a hard time getting short We're seeing the biggest uptake in the following industries: construction, transportation, home services (HVAC, plumbing, landscaping, ect), personal services (salon's, barber, spas), restaurants and ecommerce. - Unit economics, as an API I assume that you are getting a transaction fee either on the origination side and/or also from the buyer side? Does this make it still interesting from a lender perspective we know that margins are tight in this space. Yes, for the marketplace an origination fee is earned from the lender (although the marketplace feature is different than the one we released on Product Hunt). We earn a simple origination fee and split that with the software companies we work with. Lenders love working with us because we bring them high quality SMB's and improve their customer acquisition costs by being more efficient than them going through direct channels. For the data orchestration and decisioning, there is a fee for the platform and for the usage of the data API's and orchestration/scorecards feature.

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3yr ago

Peter Ulwahn

@jon_fry Thanks Jo really interesting model well done! Do you have direct integrations with lenders (banks or others) or do you tap also into lending marketplaces. I assume based on which model the credit approval process is much faster for example assuming having an integration with a banking API and taping into an open credit line. I definitely see the value in the automated analysis side of SMB's, I hope the acquisition side is not too complicated though. Can you develop more on the data orchestration/decisoning part? Is this a fee that you charge on top to lenders for usage or you mean something that you pay on your side to platforms providing the analysis such as KYC, etc?

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3yr ago

Jon Fry

Lendflow - Credit Decisioning Engine

Maker

@peter_ulwahn yes we have integrations lenders (we don't tap into any other marketplaces). There is a usage fee based on your api calls and decisioning tools you are using. These are two separate costs, one for the data you received and the other for product feature you are using. Would love to chat more and walk you through it! Shoot a note through the form and happy to walk through everything with you.

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3yr ago

Lendflow - Credit Decisioning Engine

Your own credit decisioning engine, supercharged

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