Jaabi

Two years ago we set out to develop an e-commerce platform for African countries that were not actively transacting digitally. We looked for stats and data on e-commerce usage to validate our theory before starting development, and didn't find any. Our hypothesis was that people would be willing to try e-commerce if it was easily accessible. We were going to try e-commerce over WhatsApp. We developed a form as a Whatsapp chatbot to engage our target audience. We got 300 responses in a week, 10x more than what we would have gotten with Google Forms. Why? Because people mostly subscribe to social data bundles. We recieved data in a couple of days that nobody else in the market had. We realised this was a tool that other businesses could use, and should use. Fast forward 2 years later, we have launched it as a stand alone product! African startups will understand, as should those in India and parts of LatAm where WhatsApp is the only used app.

Congratulations Basha! This is without doubt a great product for African and Latin American Markets where most of the population has access to (and experience using) WhatsApp and social media sites only. This demonstrates a sterling understanding of the target market and I cannot wait to use it as an essential tool in my businesses 🙌🏾

Sounds like a great product! And like another commenter said, it shows real contextual understanding! Hopefully this grows and disrupts the physical notice boards that are so time and cost consuming.