I’m intrigued, to be honest. Here we go, it's a nice quick way to get to conclusions & see it all aggregated at one place. Having spent 20 years building companies and experiencing both success and failure (mostly failure), I’ve learned a crucial lesson:
While it’s essential to build something people love, the real challenge lies in finding those who need it.
Despite thorough research, the ultimate question is how to effectively reach your target audience. I’ve always known who my target audience is, but reaching them has often been a challenge. I burnt a lot of money running ad campaigns, and that's where I was going wrong. I do niche products which often have a dispersed audience, so it's super hard to target them, but what I missed was there's always a common thread / junction for these audience. That's where you gotta aim.
And over the years I've built this amazing process, to not fail again, & I see this tool pretty much does the same.
Than the persona, what's more important is identifying & drawing conclusions. And this tool does that very well!
I'm intrigued because:
I have built this process from ground up, & takes quite some time to do the research. And I'm often paid by people to teach them this process. And I see this tool pretty much does the same, & it gets it all in seconds. This pains me!!
And the holy grail:
The strategic insights are really good. And seems like not many of them are seeing this, there's a second part that gets accessible after sharing your email. That's where the value lies, at least for me!
Though I should be disheartened about losing money and not being the only one with the secret sauce, I find myself surprisingly happy. Kudos to the team & the tool!
Cheers 🥂
Helix User Persona Generator