Google Analytics is a comprehensive web analytics tool offered by Google that provides valuable insights into the performance and behavior of websites, mobile apps, and other digital platforms. It allows businesses and website owners to track and analyze a wide range of data, enabling them to make informed decisions and optimize their online presence.

There's some good things about it but they also broke some stuff with GA4 that they have yet to fix - looking at the data collection you get for free, there could also have been more thought put into the specific tagged params you could get for free. It would be awesome if it did more visualization like some paid competitor services where you could more easily see and understand data like onboarding funnel % progression from one screen to another. Right now you have to decipher the data in tables and then manually translate it to your own designs to make sense of it which takes extra time but whatever, like everyone says this is free.

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Because it’s the most used — and most misunderstood — analytics tool. From my experience, very few people manage to extract truly useful insights from it. We wanted to change that.

Google Analytics shines when it comes to obtaining essential customer insights, leveraging Google's vast data ecosystem and advanced analytics capabilities to deliver in - depth, actionable data that is unmatched by many other analytics platforms.

📊 Our go-to for understanding user behavior and improving the BannsAi experience.

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Google Analytics reviews

The community submitted 8 reviews to tell us what they like about Google Analytics, what Google Analytics can do better, and more.