Fathom Analytics - Product Information, Latest Updates, and Reviews 2025

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What is Fathom Analytics?

Fathom is a simple, light-weight, privacy-focused alternative to Google Analytics. So, stop scrolling through pages of reports and collecting gobs of personal data about your visitors, both of which you probably don’t need. Our website stats show up on a single, blazingly fast dashboard so you can make business decisions quickly.

Do you use Fathom Analytics?

Website analytics

Recent Launches

Fathom Analytics v2 Simple & private analytics for bloggers & businesses

Launched on October 22nd, 2019

Fathom Analytics PRO Simple, privacy-focused website analytics

Launched on September 18th, 2018

Fathom Analytics Simple, trustworthy website analytics (finally)

Launched on June 12th, 2018

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Review Fathom Analytics?

4.86/5 based on 41 reviews

View all reviews

Maker reviews

dieb used this to build

Focus Firewall

(54 points)

We use Fathom Analytics to learn more about our website visitors while also respecting their privacy and staying compliant with privacy laws. We're in the business of making apps, not selling data.

8mo ago

Reviews

Jess Joyce

•5 reviews

With Google Analytics discontinuing UA, I've been exploring different solutions and Fathom Analytics has been the best Google Analytics alternative I've been using. It's simple clear dashboard with clear information makes it easy to understand what's going on on all the web properties I have connected to it. Connecting events & UTMs now to it for a full range of personalized tracking & looking forward to retaining all the data from here on out!

3yr ago

Dennis Sinden

morningmate

•6 reviews

Excellent and simple analytics platform

1yr ago

David M

Nitric Deploy

•4 reviews

Easy to use and integrate. I have used the unreleased API before too, which seems to be coming along well.

2yr ago

Harminder Singh

Thind UI

•1 review

Great product, It has proved to be a very good alternative to GA. Using it with webflow is a breeze. I ended up making my own webflow plugin so I can implement Fathom on all my sites and clients. ✌️

1yr ago

Kamran Abdul Aziz

•6 reviews

Great Support

2yr ago

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