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With Google Analytics discontinuing UA, I've been exploring different solutions and Fathom Analytics has been the best Google Analytics alternative I've been using. It's simple clear dashboard with clear information makes it easy to understand what's going on on all the web properties I have connected to it. Connecting events & UTMs now to it for a full range of personalized tracking & looking forward to retaining all the data from here on out!
Great product, It has proved to be a very good alternative to GA. Using it with webflow is a breeze. I ended up making my own webflow plugin so I can implement Fathom on all my sites and clients. ✌️
This is such a useful platform for agencies and individuals wanting clearer data on their websites and performance. Third party options in Google Analytics are not as clear. And this first party tool (Fathom) works better for filtering and accuracy. I use this across my client's website as a marketing consultant too. The reporting is super intuitive for those who are not GA savvy.
Easy to use and integrate. I have used the unreleased API before too, which seems to be coming along well.
