Census is the leading Data Activation platform, powered by Reverse ETL. We sync your data warehouse with SaaS apps like Salesforce, Braze, Zendesk, Customer.io, and 100+ more. Get your go to market teams on the same page by sharing the same customer data. No custom scripts or engineering favors required. Companies like Fivetran, Figma, Notion, Clearbit, and Canva use Census to sync their customer data to the tools that business teams rely on, achieving outcomes like personalizing marketing for over 55 million users, improving sales productivity by 10x, and reducing support times by 98%.