an interesting approach. They seem to be trying to replace Shopify (they handle the checkout experience); Stripe (the payment processing seems to be included if I understood correctly); Pakible/Arka (includes a box/insert); as well as the fulfillment company to store your inventory and dispatch it.
This approach allows them to try a very different pricing model of "about $5 plus 5% retail price", so taking some of the margin from the price of the item as part of the shipping costs.
It'll be interesting to see how it works out.
Hustle X
Hustle X
Hustle Matters
Summer Bod 2020