Behance is a strong platform with a lot to offer, especially for creatives in design, illustration, photography, motion graphics, and related fields. Here are some key pros and cons to consider:
✅ Pros
1. Portfolio Showcase:
Behance makes it easy to publish polished, visually compelling projects. The layout and structure are designed to highlight creative work effectively.
2. Discoverability:
With Adobe's backing and a large community, work can reach a broad audience. If your project gets featured by Behance’s curation team, it can gain significant visibility.
3. Professional Credibility:
A well-maintained Behance portfolio can serve as a professional resume for creatives. It's widely recognized by agencies, studios, and clients.
4. Integration with Adobe Products:
Tight integration with Adobe Creative Cloud streamlines uploads and syncing from tools like Photoshop and Illustrator.
5. Networking & Inspiration:
You can follow other artists, comment on projects, and stay inspired by trending work in your field.
❌ Cons
1. Competitive and Saturated:
Because of the volume of users, it can be hard to stand out unless your work is both high-quality and strategically presented.
2. Limited Customization:
Unlike personal portfolio websites, you're limited in how much you can control the branding, layout, and user experience.
3. More Suited to Visual Work:
Writers, developers, or multidisciplinary creatives might find Behance too focused on visual aesthetics and less flexible for non-visual media.
4. Algorithm & Feature Bias:
Much like social media, the projects that gain traction often follow trends or come from already popular users. Newcomers might find it hard to break through.
Overall Thoughts
Behance is one of the best places to start and maintain a digital creative portfolio. But to build a full personal brand, it’s often smart to use Behance alongside a personal website, social media presence (like Instagram or LinkedIn), and perhaps platforms like Dribbble or ArtStation, depending on your niche.
Let me know what your focus is — e.g., graphic design, motion graphics, UX/UI — and I can give more tailored advice on using Behance effectively.