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I use Beam for some of my websites. Simple top use, GDPR compliant and FREE Really cool.
JR and I frequently discuss matters of product, design, and business, and let me tell you something: His products, including Beam, are crafted enthusiastically, prioritizing passion over mere profit. So, as a customer, you experience exceptional service and a lovingly made product. However, as a friend, all I get is annoyance when I suggest him to increase his prices. Take that as you will and happy data-hunting adventures.
Good alternative for Google Analytics, simple to use and a lot less cluttered! I like how founder helps me with my silly questions :)
Beam Analytics