The book lays out a clear idea of why closing a deal is way to important for a business to just leave it to sales.
It's unfair, to begin with, to credit the sales for winning a deal when in fact a success like that has so many fathers in marketing, customer success, product, engineering. Even customers are key collaborators to the sales process.
I love how the book offers an inclusive view of how modern SaaS teams can leverage collaboration across the board—including collaboration with AI and other tools—to unlock new revenue potential.
It's an revolutionary idea, but the book makes it sound like a common sense after you finish reading it.
