Avo has been a game changer for us, alerting us when we have data issues in dev or staging and virtually eliminating data quality issues from making it into production. Data quality has gone from a problem that keeps me up at night to something I barely have to think about!
Such an amazing team and product - 10/10 would recommend!
Avo has chosen their niche and they do it really, really well. We've been using Avo for the better part of a year: it's easy, intuitive, and above all, effective. It has saved our Data team hours of work in developing and maintaining a tracking plan. And it has saved our Engineering team hours of work, thanks to Avo's codegen feature.
An inspector like this is exactly what I've been looking for and a miracle for any marketing teams looking to step up their data game but already putting a lot of pressure on at-capacity engineering teams.
The main thing I worry is that e.g. the android team and iOS team may interpret an even as happening at different times, so it's unclear if the events *mean* the same thing across implementations. If Avo could figure that part out, it'd be a killer weapon :D
My company was one of the first Avo users. Avo helps product people like me define what to measure with analytics. Our workflow: - We start by hosting “purpose meetings” where we map out each feature on our roadmap. - We discuss the problem we are trying to solve, outline the reason for building this feature and clear metrics to see if we accomplish those things. - After this meeting, I jump in Avo, set up our goals, write up an all the relevant events on a new branch in Avo and post it as a task in Asana. - From there our Engineers grab the branch, have Avo automatically generate all the code they need, and then add these snippets to the relevant places in our codebase. Now I know that we are consistently tracking the right things. When we have these solid foundations, I can build dashboards that show metrics towards our objectives, and I'm confident that the data is correct. Avo has proven to be immensely valuable for us and created a very data-centric culture. 🚀 Would definitely recommend to a friend! 😄
Avo