After analysing over 15+ top YC fintechs including Yotta, Bloom, Puzzle and more I've compiled a list of the top cognitive biases to include and remove from your onboarding to reduce drop offs to bank linking, SSN and more.

Excited to share my ultimate fintech onboarding guide. Compiled from reviewing some of Y Combinator top fintechs including Yotta, Compound, Puzzle 🧩🚀, Bloom and others... We realized that great onboarding required a few crucial elements: 1. Identifying the one key behavior you want your users to adopt during onboarding 2. Understanding how to leverage cognitive bias' in design 3. Paying immense attention to detail In the guide, I highlight the most essential and damaging cognitive biases that many companies often overlook. Taking advantage of these biases during onboarding can be game-changing. Are you about to revamp your onboarding? Check out the guide. We might just save you weeks of dev time. And if you find it useful, pass it on to the next fintech founder you know.

This looks interesting! Are you guys also considering including DeFi?

@igorpavlov Thanks for the recommendation, I hadn't considered this!

Great idea. It would be awesome if these biases could be integrated to design tools. Or somehow to scan a product and give recommendations. Anyway, it was insightful to find this product and now I’m wondering how to apply it to my industry. Best of luck

2023 Fintech Onboarding Guide

20+ cognitive biases to avoid & use for your onboarding

Do you use 2023 Fintech Onboarding Guide?