Launched this week
SystemOne

SystemOne

Show planning & logistics app for artist booking agencies

5.0
2 reviews

18 followers

Sell more, work faster, and stay in control of your artist booking agency. Manage artist scheduling, advancing, logistics, contracts and finances on SystemOne. Customizable contract and rider templates, multilingual, plus free artist and crew accounts.
Interactive
SystemOne gallery image
SystemOne gallery image
SystemOne gallery image
SystemOne gallery image
Free Options
Launch tags:
MusicCalendarBusiness
Launch Team / Built With

What do you think? …

Sharné McDonald
Hey everyone! Super excited to launch SystemOne on Product Hunt! It's been one of the leading platforms used by artist booking agencies around the world for over a decade. We created SystemOne as the end-to-end solution for all types of booking agents in different music and entertainment genres: One System to manage artist schedules, show planning, tour logistics, and financial reports. With SystemOne, your team can ensure everyone is at the right place, at the right time, and gets paid. *Note from the founders:* Hey, co-founders Martijn and Bartho here. Our journey started in high school when we programmed music on a Commodore Amiga computer. Cutting-edge stuff! Fast-forward a few years, and we found ourselves wanting to solve the organizational problems of booking agencies—let’s face it, they’re often super casual, using paper notes, undocumented phone calls, and spreadsheets. We created SystemOne as a web and mobile app platform to help agencies sell more, work faster, and stay in control. We’ve been a bootstrapped, fully remote company for 10+ years, and recently rebranded and refactored our entire platform. Hope you love it as much as we do! But we’re super open to feedback and would love to hear your take.
Bartho Valk

Looks great @sharne_mcd  

Sharné McDonald

@bartho_valk Well done to you and @martijn_k & team!

Bartho Valk

🙏🔥

Gabe Moronta

@sharne_mcd Sharné this looks really cool! Congrats on the launch, really hope this takes off!

Sharné McDonald

@mogabr Thank you!

Martijn
Maker

Nice to meet the Product Hunt community! I’ve been a lurker here for years and often found inspiration. I’m co-founder of SystemOne and I’d love to share a bit of our (long) journey.

The idea for SystemOne sprouted about two decades ago when Bartho and I were dabbling in music and hanging out with artists and booking agencies.

Back then, we saw how agencies pencilled dates onto huge desk calendars and managed their contacts in Excel sheets.

A few early agencies were willing to pay for tools we started building in the early 2000s using Active Server Pages (ASP). Super old-school: all coding in Notepad, uploading untested scripts straight to production. 100% HTML. GitHub? Jira? Figma? Unit tests? Azure? CI/CD? None of that existed for us yet. Compared to today’s stack, it really was the Wild West.

As the years went by, our customer base grew. For every sales pitch we lost, we added a new user story to the wishlist—slowly shaping SystemOne into a feature-rich application. Golden rule: no spaghetti code. Always think twice before adding or extending features, unless it’s truly the right move for the roadmap.

Once we gained traction, we rebuilt everything on ASP.NET MVC, with jQuery making the front-end more interactive.

Today, we’re on our third full rebuild (crazy, I know), now running on .NET Core + React. It’s amazing to see how much the development ecosystem has evolved in two decades. 💕

We take pride in never needing external investment. Subscription income always went straight back into the business, which allowed us to grow a fantastic team with who we took the company to the next level.

For us, this launch signals a new milestone for SystemOne: new branding, new ideas, and a fresh perspective on how a modern application and company should work.

Thanks for coming to my TED talk 🚀

Sharné McDonald

@martijn_k Love this story!! And you guys have an incredible team.

Cecilia

Congrats on the launch! 🎉 SystemOne looks like such a solid solution, I can see how streamlining all the booking, logistics, and finances into one platform would be a huge relief for agencies. Wishing you a great launch day and lots of well-deserved success 🚀💙

Sharné McDonald

@ccddz Thanks Cecilia! Appreciate the support 🥳

Basecamp
Basecamp
Famously straightforward project management from 37Signals
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