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Until now marketers have had to guess what's a normal CPC, CPM or CTR in their niche. There's no real public information available. So we decided to fix this. Here's our public free Facebook Ads benchmarking tool.
It's based on real data, not some marketer's best guess from 2017. It's built on an anonymized data set of $2B+ of Facebook Ads ad spend. All data is fully aggregated and anonymized You can currently select CPC, CPM or CTR. And slice the data by industry, campaign type and country.
Is your CPM spike an industry-wide trend?
Is your CTR truly exceptional or just average for your vertical?
These are questions you can now answer with data, not gut feelings.
