This is great. The business model reminds me of Chris Anderson's articles on "Free" as a concept. Makes you wonder what other products out there for which the business model can be changed to make it more affordable / free for consumers; and subsidised by other segments.

Star Toilet Paper

Advertising that's changing the way people do their business

Advertising that's changing the way people do their business

Star Toilet Paper

Advertising that's changing the way people do their business

Advertising that's changing the way people do their business

Do you use Star Toilet Paper?

Do you use Star Toilet Paper?

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