@Percival Hi Sean, I led engineering at Chute and at CGC, a women's social marketing agency, and at both, our clients constantly asked, "How do I track this?", "How do I value it?". This is the lynchpin in social marketing and is a huge problem in the industry.
@Percival Greg and Ranvir are great and Chute's system is really cool. They're focused on the F500 enterprise set. I left to chase the longer tail—I think there's a huge op right now to quantify value in social among mid-size co's.
We created socialight after working with dozens of business struggling to quantify ROI on social marketing campaigns. Our goal is to make social media analytics as easy to understand and universal as Google made web analytics with GA.
@BlendahTom Hey Tom, thanks for the comment. I totally agree. We considered social logins, but we don't want to create any confusion over what account is connected where. We may switch back to a simple version in the coming weeks.
@gonewandering It's more confusing in it's current state as it's not entirely clear to someone logging in for the first time what to do.. especially if it's a person managing a sold brand.
If you somehow got people to connect their social accounts right away.. you could always add additional tiers when they wanted to add more accounts under a different brand.
@BlendahTom Yeah. Totally agree. It's one of our biggest improvement areas. You'll probably see changes to this in the coming week :). Thanks for the feedback—I really appreciate it.
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