Learn how to link marketing efforts to business goals, justify increased budgets, and promote sustainable growth with the Saas Financial & Marketing Model. Make data-backed budget decisions.
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Learn how to link marketing efforts to business goals, justify increased budgets, and promote sustainable growth with the Saas Financial & Marketing Model. Make data-backed budget decisions.
Been using the model for our marketing planning this year and it has made a huge difference in seeing the connection between what we plan to do for our marketing motions and how it is affecting our overall goals. If not this, I still highly suggest finding a great template that helps you visually track your marketing teams activities and helps rationalise them as part of the overarching business goals. Otherwise it is easy to end up with a marketing "department" that can not and does not fulfill it's purpose and is deemed to do perhaps nice sounding yet rather useless activities. Btw we used a much more complex sheet before, which was super nice, but a lot of parts were unused by us and in general it was much harder to see the overall picture. 10/10 would recommend
I usually try to use as less excel or google sheets as possible but this really blew my mind. The level of detail and the results that come out of it are super useful. This is a great way to either impress your boss or start your own SaaS startup. I really felt like I should create a new company for myself after filling up the template. I only get that feeling very few times in a year. This really streamlined the financial aspects where I might have spent hours and hours but still not come to a good financial or marketing conclusion. Whether you are going for funding or use this internally, it's a great way to be on track. I'll be keeping this with myself and hopefully execute this for my new ventures. Thanks!
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