PR in a Box

First a big thanks to @kikischirr for hunting PR In A Box. The key elements are: No PR No Fee, Transparency and Accountability! The concept for PR In A Box came whilst running a previous PR campaign. I was new to PR at this point. I found the press release process a little spammy and ineffective even when recipients were closely targeted. My client had a very specific outlet he wanted to be featured on. I tried the traditional ways of getting in touch with them but to no avail. So instead I reviewed their submission guidelines. I studied what they liked to write about. Analysed their style and tone. Using this research I had an idea of what to write about. I got on the phone with my client and asked him to tell me everything he knew on this topic. I recorded the call and then used this to build the article. Pitched the finished article to the same contact I had previously had not heard back from after sending a press release. Heard back the same day and next week the article was up. PR secured. I used this method to secure a further 3 pieces of highly targeted PR for my client. I have since switched to just using this method. After hearing the horror stories of others who have used PR agencies I wanted to do something different. PR In A Box brings a clear strategy to securing PR with accountability.

This looks interesting but as getting quality PR coverage is so closely tired to relationships , networking, and opportune timing I would question the results that would come from something like this.

Founders need to spend money on two things one is a good lawyer for a solid partnership agreement and number two is a PR plan for launch. This makes it extremely affordable!