PitchPal: We find & pitch the best TikTok influencers for your product

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Maker

📌

Hey y'all! Happy to be back on PH with a new product 🔥 I set out to help founders promote their startup on TikTok. You do not have to spend days on TikTok, neither pay hundreds of dollars for tools that deliver very subpar results in the end. We're doing things that don't scale here -- browsing TikTok for you and hand-picking micro-influencers open for collabs and sending you the list. ---- Here's a quick FAQ: What's a micro-influencer? I'm aiming to find creators with <10k followers but whose recent videos gained a substantial number of views. It's the beauty of TikTok, in fact -- you don't need to have 3 million followers so your video randomly shoots up to the moon. Micro-influencers are cash-hungrier than established creators, hence charge way less, yet they know how to make a decent video, too. ---- Is it a scraped list? Nope. Once a new order comes in, we roll up our sleeves, open Gen Z's favourite app, and start searching by topic, and saving influencers with a modest following but whose recent videos pulled in a decent number of views. ---- Are these creators okay with you emailing them? We only include creators who publicly shared their email address stating they're open to collaborations. Thus, it ain't pushing something they don't want down their throat. ---- Why is the landing page so simple? I started out a week ago. In other words, it's an MVP. I'm doing everything by hand now. However, we've successfully delivered the first lists to our first customers already. Doing things that don't scale, you know. ---- But what about Modash & Co? Yes, I'm perfectly aware of those guys (& gals). Hailing from the indie hacker community, it was hard for me not to notice that many entrepreneurs (especially technical) have reluctance to doing marketing, neither they have budget to hire a CMO or someone of that sort. I've been told by a few founders that even when someone delivers a list of influencers to their door, they have little understanding about what to do with that. From this perspective, I'm offering them a TikTok marketing package -- finding who to pitch and pitching them. The founder only needs to provide the URL and very basic data about who is it for.

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1yr ago

Lukas Rüger

Corbado

Hey @alex_chernikov I really liked your maker's comment because it answered all questions I had when looking at the product :D You mentioned you do everything manually at the moment. Are you planning to (partially) automate it in the future? I understand your decision to do it manually for now but in order to scale accordingly, I think you can't do this forever like this.

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1yr ago

Alex Chernikov

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Maker

@lrueger thanks! Hah, I'd been posting here and there about it on Reddit for the past week, and had identified points that people bring up the most. Happy to hear that I've seemingly nailed it with the FAQ. I first wanted to tackle it the classic developer way and launch as a fully-automated service. Luckily, I've pinched myself and decided to limit my "coding" to 2 hours -- just to make the landing page. I don't want to spend weeks or months coding something to only realise no one actually needs it. Hence, the manual work. If it latches on and grows to at least $1k/mo, I'll surely look into automating it more closely. So far, I'm making 0 profit off of it, but it's fun. I feel great helping founders nail that TikTok marketing + I'm learning a lot along the way.

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1yr ago

Lukas Rüger

Corbado

@alex_chernikov Sounds really inspiring!

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1yr ago

Carol Moh

LOVO

It's an interesting service that can definitely help a lot of people who don't know too much about working with influencers! Interested to see how PitchPal evolves. Is there future scope to potentially have creators verified by yourselves in terms of reliable to work with, quick turnaround, trusted creator, etc? I think half of the issue people have is not only finding creators but also dealing with the process of working with them.

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1yr ago

Alex Chernikov

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Maker

@carolmoh thanks Carol! Good points. I'll keep looking into that more closely if I manage to grow PitchPal from its current MVP form into something bigger 😁

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1yr ago

Carol Moh

LOVO

@alex_chernikov Look forward to it!

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1yr ago

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We find & pitch the best TikTok influencers for your product

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