Super comprehensive product. BD/PR automation is an interesting idea.
I'm not sure this product will "trial" well because you really need to invest time in a workflow system like this to get value from it. You may get more distribution with a freemium... give me a less comprehensive version of the product that I will use frequently, come to rely on, and then demand more from (aka, pay you for the rest of it).
@ryanmac@guygal We’ve been dogfooding since Day One; my cofounder and I used to run digital marketing agencies, doing outreach for companies of all sizes (startups to Fortune 100). We got frustrated with all the busywork involved with outreach. We needed to increase the productivity of our in-house teams, so we developed an optimized workflow-based tool to use internally. Over time it turned into a SaaS product.
Currently, we use Pitchbox internally for outbound sales, affiliate marketing, and influencer outreach (building relationships with product evangelists.) The product scales well for either a single purpose or for multiple teams within your organization. For example, our BizDev team has a series of campaigns for each niche we sell to. Meanwhile, the team in charge of Influencer Outreach runs their own projects and campaigns. Hope this answers your question.
Really great and well thought out product! I must agree with @GuyGal about the length of the trial. I think a potential customer of Pitchbox will need more time to see the true value. So I'm looking forward to seeing what it is you guys will be releasing in the next few weeks.
@guygal We’ve heard some requests for a Gmail extension, and we’ve considered the possibility as a result. We’ll continue to listen to user feedback, and if there’s enough demand for it, we’ll get to work creating one.
Pitchbox has streamlined my outreach process and made it easier to connect with the right influencers. The personalized email templates and tracking features are good. One suggestion would be to provide more credits, as we often run out quickly during intense campaigns.
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