Onboarding Swipe

Maker

Hi all! 📲 I've been fascinated with the UX of mobile apps for the past 2yrs. It's crazy the amount of time we spend on our preferred apps - and yet, how high the drop off rate is (77% within 3 days). My first thought: that’s a product onboarding product. 🤦🏾‍♀️ As a product manager who has built platforms and mobile apps, I first started by looking for inspiration to other products. Hence my 2020 Covid experiment: “Product Sins” UX Teardowns like Lemonade Insurance. 📲 For mobile onboarding, I often draw inspiration from other apps - but how difficult is it to remember past onboardings? So you re-download 1, 3, 5, 10 apps...but that’s pretty cumbersome. Ultimately, there’s just not enough to recreate onboarding. 🔀 Introducing... Onboarding Shuffle. Just press space to start! Comb through the onboardings I've selected for their aesthetics and applied product principles. 🙏🏽 Special thanks to @andrew_tsao1 for mentoring, @5harath for his Ondeck “How to Launch” workshop, and @whit_anderson and @modernafflatus of Bad Unicorn for landing page inspiration, @mobbin for screenshots, @_fbrz of Coolors for inspiration. 🥳 Cheers to the product managers who build mobile onboarding over months, years, decades - you’re the troopers. (And if this is you, would love to hear from you! (elizabeth@productmindset.xyz)) - Elizabeth

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4yr ago

Ivan Aristov

@andrew_tsao1 @5harath @whit_anderson @modernafflatus @mobbin @_fbrz @productmindset @musingmurmurs great job!

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4yr ago

Elizabeth Ferrao

Onboarding Swipe

Maker

Thanks Ivan!!

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4yr ago

Sarah Cassidy

Thanks for building this! Making these comparisons is super informative. Are there any onboarding flows that you know have proven to have higher completion rates? I'd also love to know the wisdom behind some of these

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4yr ago

Elizabeth Ferrao

Onboarding Swipe

Maker

Hi @sarah_c3! Such a great q - flows that do better are the ones that ask to customize your experience. Less "first name" + "email", but more "what type of persona type are you? We will customize for you based off of your answers."

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4yr ago

Elizabeth Ferrao

Onboarding Swipe

Maker

I personally really like finance app, Cleo's onboarding - it's bold and has a chatbot so you know everything is customized for you. Another is Pinterest - by asking you interests and hobbies up front, I know I've come back to the website often.

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4yr ago

Sarah Cassidy

@musingmurmurs Makes sense, thanks!

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4yr ago

Andrew Tsao

Customer Engagement OS

Maker

I've been helping Liz build Onboarding Shuffle and am so proud of the result. This looks awesome! Congrats to the team and the launch! This is only the first of many products Liz is planning to launch so follow her to be in the loop of more! Excited for the next Onboarding Drop 📦

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4yr ago