Maia helps moms track feeds, monitor growth, and maintain their emotional wellbeing through a thoughtfully designed app that adapts between day and night. The app offers tracking while maintaining a focused, calm experience that's mindful of nurturing bonding
I'm Thor, maker of Maia. After conversations with nursing mothers and diving deep into research, we discovered something concerning: while tracking is for many mothers crucial for breastfeeding confidence, many existing apps were actually creating stress and anxiety during precious feeding moments.
This insight led us to reimagine what a breastfeeding companion could be. Maia combines essential tracking with emotional support in an experience that feels more like a nurturing friend than a clinical tool. Some key features we're proud of:
- Adaptive interface that dims and simplifies at night
- Smart insights without overwhelming data collection
- Daily affirmations and mindfulness prompts
- Complete privacy with iCloud-only storage
- No registration required - just download and start tracking
What sets Maia apart is our focus on protecting the mother-baby bond. Recent research shows that intensive app use during feeding can impact bonding quality, so we've carefully designed every feature to support mothers while staying in the background.
I'd love to hear your thoughts and feedback, especially from parents who've experienced the challenges of breastfeeding. What features do you find most valuable in supporting new mothers?
Thank you for checking out Maia! Feel free to reach out for free offer codes 🙏
@thooor Congrats on Maia, Thor! The focus on bonding is refreshing. Have you considered adding gentle, personalized feeding reminders to support mothers further?
@tonyabracadabra Thank you Tony! Really appreciate the kind words 🙏
Yes, we do offer optional gentle reminders, but we've been very mindful in their implementation. Our philosophy is that babies are the best timekeepers - their hunger cues are far more important than any schedule. The reminders are there as a light touch of support for mothers who want them, not as rigid timetables.
Our research showed that being too notification-heavy can create anxiety rather than help, which goes against our core focus on protecting those precious bonding moments. It's all about finding that delicate balance between helpful support and letting the natural rhythm between mother and baby lead the way.
This idea can be helpful for many young mothers out there. I think on PH there is a gap when it comes to medical/health-care products and think these should be promoted more as it can improve the quality of health. :-)
For me, it is unique. Wish you good luck! :)
@busmark_w_nika Thank you so much for your thoughtful comment, Nika! 🙏
You're absolutely right about the gap in medical/health-care products on PH. We built Maia to specifically address real problems we kept hearing about: bright screens disrupting nighttime feeds, overwhelming data entry stealing attention from baby, and clinical interfaces adding stress to feeding sessions.
Your encouragement means a lot. We're focused on making every feature serve a clear purpose.
Thank you for taking the time to share your perspective! 💜
Congrats @thooor! I love the idea, this could be very helpful, especially for first time moms. I really appreciate the tracking and suggestion to change side while breastfeeding bc it's so important and often it's a "trick" that only few know. Would you consider adding a feature for white noise, nature sounds or calming music to help the baby rest after the meal? I know many parents get it wrong by using random lullabies. Or something like a personalised experience for moms of twins?
@sofia__bettari Thank you Sofia! 🙏
Really appreciate your thoughtful feedback about the side-switching reminders - it's exactly those small but important details we wanted to get right.
On the ambient sounds - that's such a great suggestion. Having worked on music streaming at Apple Music and Tidal, I'm particularly careful about doing audio features right. Creating the perfect soundscape for feeding and rest is something we'd love to tackle, but we want to ensure it's thoughtfully implemented with proper audio engineering and research-backed sound selection, not just a quick add-on.
Maia already supports tracking for up to two babies. We worked to make switching between children simple and intuitive, but we can definitely work on some more features that are tailored to moms of twins.
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