Dealing with death is hard. Lantern is your step-by-step guide on how to navigate your life before and after a death. Create a pre-plan or navigate the logistics after a death.
The focus of this would be what happens after I die, right? From my feeling, you would then use this once and maybe from time to time for updating something, but why would someone use this continuously?
@felix_dgg that’s a great question, and the answer is that we focus on both sides of the process! 88% of our users are actually folks who are pre-planning. A pre-plan includes the things that people typically think about like a will and funeral wishes, but also things that they might not think about like account closures, benefits overviews, and legacy documentation (we’ve got some really cool things in the works for this piece in particular). There’s a good amount of work to be done here, so it can take multiple sessions just to tackle the initial planning. Additionally, as you mentioned, these are all things that need to be updated on a regular basis as life changes, which is what keeps our users engaging with the product. Their information is stored for as long as they’ve got an account with us and once a death occurs, all of the work they’ve done to prepare is turned into a step-by-step, guided roadmap for the people they’ve left behind.
@felix_dgg There are a few use cases for our current users (1) your own or family members pre-plans (which need at minimum annual updating), (2) arrangements after someone passes away (which is very much like planning a wedding in terms of level of logistics), (3) supporting someone who is grieving. So, if you can imagine we are like a cross between Zola and Turbo Tax in terms of usage. New products are coming to increase the life cycle in all three categories- legal documentation, creating your own documentary of your life, sympathy gift giving and so on.
@alyssaruderman thanks for the elaborate answer! Sounds good! but what I do not understand yet, you say 88% of the users are "pre-planning". I would have thought that those are 100%. What are the other 12% doing? Maybe I still did not understand fully what you do.
@felix_dgg Absolutely. I was that person. When it comes to logistics after a death the majority of us are wholly unprepared for the months and sometimes years of logistics that follow. Our goal is to alleviate that burden so people can focus on their grief and loved ones during these times.
Hi Hunters!
I'm Liz, Co-Founder and CEO of Lantern (www.lantern.co). First, thank you to @alexisohanian for hunting Lantern!
Why do we know how hard the end-of-life and death process can be? We've been there. And, we were totally unprepared.
Lantern began in the fall of 2018 with one sentence: “I think we need to do something about death.”
Some background: I lost my dad when I was 9. So, when my grandmother (my dad’s mom) died in the winter of 2018, I was tasked with all of the planning that ensued. I walked into the nursing home where my grandmother lived and was confronted with two police officers, a nurse, my grandmother’s body, and a question of “what do you want to do next?” Needless to say, the experience was overwhelming, complicated, and pretty much entirely unguided.
I started asking questions about why a better option didn’t exist and turned to @alyssaruderman, my go-to person for cracking a difficult challenge (and now Co-Founder and COO of Lantern!). Together we started answering that question with “it should and we should build it.”
Today, we provide step-by-step guidance for navigating life before and after a death. Whether you're just preparing or recently experienced a death, you'll find all the tools, resources and services you need.
This week, we launched Lantern Premium. With Lantern Premium, you can work your way through relevant tasks, store important information, and track and share your progress for just $27.
Lantern can be used personally or as an employee benefit.
We know every person should have an end of life plan but so many of us don't. Lantern makes it simple and all in a beautiful user experience. Want to check out Lantern? Sign up today and use code HUNT2020 for 15% off Lantern Premium.
Send any questions our way!
Liz
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