Until now marketers have had to guess what's a normal CPC, CPM or CTR in their niche. There's no real public information available.
So we decided to fix this.
Here's our public free Facebook Ads benchmarking tool.
It's based on real data, not some marketer's best guess from 2017.
It's built on an anonymized data set of $2B+ of Facebook Ads ad spend. All data is fully aggregated and anonymized
You can currently select CPC, CPM or CTR. And slice the data by industry, campaign type and country.
Is your CPM spike an industry-wide trend?
Is your CTR truly exceptional or just average for your vertical?
Superads
As a marketer I've always wanted to know how my campaigns were doing compared to others. But getting any type granular, real data was just impossible.
So, I'm pretty happy to be sharing this with everyone. It's free. It's open. And it will only get better.
Superads is analyzing more than $2B in ad spend right now, and this is just the beginning.
This is a super powerful tool! 👏