👋 Hey Product Hunt! It's been over 2 years since I launched something here, but I'm super excited to return to the platform with a new project: Doing Content Right. 🤔 You might be thinking... a book about content? Really? I know. The concept itself is not revolutionary. Content is just a fancy word for communicating and capturing an audience. But, it's a skill that every creator and every company need to master. And it's not just learning to write or speak well... it's learning to find your differentiator and effectively getting your work in front of the people you care about. Achieving that goal is harder than ever. The Internet has created an age of infinite leverage. We can create no-code websites in a matter of hours. We can spin up blogs in a matter of minutes. The lower the barriers, the more competition. So how do you stand out in a sea of people all trying to do the same thing? This resource is my attempt to answer that question. THE PRODUCT RUNDOWN :) 📖 The Book 270 pages covering everything I know about creating, writing, and scaling successful blogs and newsletters to millions of readers. Lots of examples, actionable advice, and little fluff. And if you're turned off by the idea of an ebook...about content... I get it. I created this as a response to a lot of the terrible advice out there. It comes in PDF/MOBI/EPUB. 📝 22 Exercises Speaking of actionable, there's nothing worse that getting advice and then having no clue how to implement it. The guide is complimented by an exercise book that helps you turn theory into action. 🤗 Creator Community You'll get access to the DCR community, full of 500+ creators, building their own content empires, including the creators and operators behind many familiar companies, including Ghost, Indie Hackers, Gumroad, Knowable, Creator Lab, Compound Writing, Marketing Examples, and many more! 📹 Videos (Incl. New Podcasting Section) This is an iterative product, meaning there will consistently be new elements. The newest is a four video segment on podcasting, to compliment the existing video library. There will also be a bonus AMA on Tuesday, April 13 and a one-time creator matching program. Why me? 📈 My personal blog reached 400k+ pageviews and thousands of subscribers in its first year. 📚 I led a 30-person publications team and operated 6 technical blogs, which reached 600k+ email subscribers and millions of monthly readers. 💌 I currently work for the Hustle, one of the world's largest email newsletters. I've helped them create and scale their premium publication, Trends, to thousands of subscribers and millions in ARR...in under two years. ⭐ Special thanks HUGE thank you to everyone that has supported DCR so far. I could've never have imagined that over 2500 would have purchased the resource or all of the kind feedback that has come my way. Especially, since it all started with a tweet! Also, shoutout to @alyssaxuu for the incredible GIF. PS: To celebrate returning to Product Hunt, you can use the code LAUNCH for 50% off.

Steph Smith

Doing Content Right

Maker

4yr ago

Anne-Laure Le Cunff

Ness Labs

Massive congrats on the launch! I love how you've been living and breathing the principles you share with the world 🙏

Eugene Hauptmann

LLC Toolkit

@alyssaxuu @stephsmith Congrats on the launch! As someone who just started getting hands on with the brand development via content strategy, this is quite insightful!

Graeme

Prototypr

@alyssaxuu @stephsmith big big big congrats !! 🎉

@anthilemoon Thank you so much! I feel the same way about your approach as a creator. Absolutely enamored by your recent game project! 😍

Juan Cortes

@stephsmith congrats on the launch! would love to connect :)

Janel

Newsletter Operating System

I can't stop raving about the book. Steph has done an incredible job and I've learned so much from Doing Content Right. I love that the book is structured to be actionable with exercises included in every chapter to practice what we learn. So valuable. The SEO section is my personal favorite. Read it once, then read it again. And again.

@janelsgm You've been such an incredible supporter of DCR since the very start. Thank you! PS: We also share our favourite chapter. 😊

Aleks Bochkov

Helpdesk by LabiDesk

Congrats on the launch! 🚀

@bochkovaleks Thank you, Aleks! 🚀

Doing Content Right

The go-to resource for creating content online

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