Dreamdata Audience Hub

Maker

Hi everyone, I’m Steffen, CMO and co-founder at Dreamdata 👋 The whole team at Dreamdata is super excited to be launching our new product Content Analytics. Content Analytics is a game-changer in the world of B2B content marketing. We’ve tied content to pipeline and revenue - so content marketers can finally prove the value of their efforts in metrics everyone can understand. Dreamdata’s Content Analytics is an account-based data platform and application that measures content influence on pipeline and revenue no matter how long the buying journey. With Content Analytics you’ll finally be able to:- Find which content is influencing pipeline and revenue 💰 Identify which content works best at each stage of your pipeline 🗓 Discover how long it takes from content view to pipeline conversion events and revenue ⏱ Run account-based content marketing campaigns 🏢 Plan and track data-driven content strategies with meaningful KPIs. 📈 And much more… And you can get started Free right away! Let us know what you think!

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3yr ago

Matthew Ritchie

Bloks

@steffen_hedebrandt Wow, this really fills a need. I worked doing content in B2B before, and it was always nearly impossible to prove the impact content was having on sales. (Analytics and UTMs can only do so much, and a lot of times we relied on word of mouth—i.e., a customer telling a sales person they found out about our company through a particular piece of content—to know what was actually working.) This feels like a great alternative to more pricier/confusing options.

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3yr ago

Steffen Hedebrandt

Dreamdata Audience Hub

Maker

@matthew_ritchie Yes. Exactly. It such a shame that content can be so hard to prove the value of. Most of the times it is valuable. Let me know if you want a quick demo one day.

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3yr ago

Matthew Ritchie

Bloks

@steffen_hedebrandt Will do 🙌 I'm not in B2B anymore, but if I know of others who'd be interested, I'll send them your way

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3yr ago