Did you know only 2% of cold calls end in success? We've generating leads for B2B brands for over 10 years but since Covid, we had to take a different approach. Compell drives highly targeted buyer audiences to webinars.
Greetings! I'm a B2B marketer based in merry old England.
Since Covid hit, lead generation got even harder. Traditional outbound calls just weren’t getting through.
Out of desperation I hit upon an approach that worked.
I profile webinar attendees on LinkedIn then use message automation to drip feed attendance campaigns. I also host and post produce webinars to build long term engagement and awareness.
I’ve now productized the approach and tools to deliver a monthly lead gen service.
I know you’ll be thinking that Webinars are old hat, but put this in your pipe… My last campaign generated over £160,000 in value as well as over 35 high quality leads for nurturing.
Be honest. If cold calling isn’t working as well as it should, perhaps you need to take another approach.
Compell