Justin Jackson: Internet stuntman building

Building software? An app? SaaS? I send a newsletter on Saturday morning with stories, lessons, and tips for building an indie software business.

Hey Product Hunters! If you like creative "out of the box" marketing ideas, I think you'll like my new book, Jolt⚡️ It's the book @nathanbarry is currently reading. @singlefounder said it was full of "cool marketing ideas, backed up by data." And @rezzz rated it ★★★★★. You can buy it here for 15% off or download a free chapter here.

@mijustin @nathanbarry @singlefounder The best part of these ideas are that they are genuine and relationship building. I'm a developer, starting to build products and Jolt! gave me so many ideas that I'm looking forward to implementing.

There's lots to love with this book. 1. First off, this hits a real pain point. Makers these days are pretty good at making stuff, but one of the biggest issues we face is getting the word out there. Justin's been doing this for a long time now, so I'm excited to hear what he has to say. 2. These tips will be great, but really I think they're meant to inspire our own marketing ideas, by using these as an example. Having 20 bite size marketing ideas will cause any maker worth his salt to spin up a bunch of his own marketing ideas. I really think marketing is much more of a mindset than a set of repeatable steps. The more exposure we get to it, the stronger the mindset becomes. 3. The price. This is Justin's cheapest product yet. If we can't get $15 value from these tips then we're in the wrong business. 4. Design. Naming. It's simple. It's cool. I'll definitely be purchasing this. Lastly, I love how Justin writes his books. Setting the launch date publicly before he's even close to finishing. It really utilises the power of social pressure, I'm a big fan 🤘

One of the most creative books I've read on marketing for a while :) would highly recommend

@ashread_ thank you! Love what you're doing at @buffer 👌

Justin Jackson

Internet stuntman building

Jolt! Make your product stand out.

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