Personas used by marketing, UX design and research are often based on assumptions or stereotypes. Akin lets you replace old personas with one survey. Create or upload a survey and segment, find trends and insights without hiring a data scientist or consultant.

Hey Product Hunt 👋 I'm Sam from the akin team. We are a team of 2 Kiwis and a Canuck who are super passionate about democratising ethical AI for the UX industry so it’s not just big companies who have access to it. We came up with akin.nz working with clients when we saw a lot of companies either spending months trawling through surveys to make a good segment or relying on assumptions and stereotypes to make personas. And through many, many co-designs sketches and user testing sessions we came up with akin!   We wanted to not only make a great survey tool that you can just use in general but a place to upload and analyse old dusty surveys as well to create personas!   We have heaps more features round the corner (when we have time after our full time jobs). We'd love to get your feedback and suggestions for what else we could do to make akin.nz even better for you. Happy to answer any questions! 😁 Also there is a free plan forever that requires only an email address to sign up :) Feel free to go have a play!