Youtube or TikTok for your SaaS promotion?

Question

I made $10k MRR with my last product in 3 months on YouTube. However, I've noticed that more founders now want to create short videos on TikTok or Instagram. I'm curious why people choose short videos even though the conversion rate is much lower.

Leave your choice here

CY Zhou · Accepted Answer

For SaaS promotion, YouTube is great for detailed tutorials and in-depth content, while TikTok excels in capturing attention quickly with short, engaging videos. Choose based on your target audience's preferences and the type of content you plan to create.

Ji Fang · Answer

It depends on your target audience and content style. For broader reach and engagement, TikTok is great, but for in-depth tutorials and detailed content, YouTube is the way to go.

Yvik Ye · Answer

For us, Youtube has perfored better than others. We're willing to do more on Tiktok, but we haven't quite nailed it yet.😥

Yvik Ye · Answer

@kostyabolsh Organic.

Answer

Short-form video on TikTok or IG definitely has lower conversion rates, but it's all about visibility. You can get massive view counts compared to YouTube, so it balances out. Plus the audience skews younger which could be your target demo. Depends on your product but don't sleep on short-form vids! Test out both and see what works best.

Vaibhav · Answer

The upside with posting content on these short form platforms is exposure.

Liu Alex · Answer

@vaibhavdwivedi Yeah, exposure the brand.

Tariq Waseem · Answer

If you have to compare these two products then YouTube is better choice.

Answer

"YouTube's searchability and integration with Google make it a powerful tool for SEO. Your content can stay relevant for longer, providing ongoing value and visibility for your SaaS."

Answer

"YouTube is great for in-depth tutorials and longer content. It allows for detailed demonstrations of your SaaS features and benefits, helping potential customers understand your product better."

Answer

TikTok's short, engaging videos can quickly capture attention and go viral. It's perfect for creating buzz and reaching a younger, tech-savvy audience with creative, bite-sized content.

Liu Alex · Answer

@kan_singh Can not agree more

Liu Alex · Answer

@bar_naby Exactly!!

I believe every product, should build it's own yt channel, which will be the best investment.

Kostya Bolshukhin · Answer

@xspiral organic or paid ads?

Liu Alex · Answer

@mr_tariq_waseem_  I think so.

Youtube or TikTok for your SaaS promotion?

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