Your company purpose?
Helene Auramo
23 replies
Hi! I would be interested to know if you have a company purpose, vision, mission and values?
Yes or no and if you do and have time, can you share them?
Replies
Jonathan Amsili@jamsili
HI Helene! Our mission at Solon (solonfit.com) is to create great equity in the digital fitness space. Our slogan of "Democratizing Fitness" is two fold - as we believe that everyone should have access to free and high-quality digital fitness content while also providing a platform to empower independent content creators to compete against the corporate giants taking over the space (e.g. Peloton, Apple, etc).
Share
Hey Helene. We are building our company mission first. It is absolutey critical to what we are doing, indeed it is the reason we are doing it at all.
I worry that missions and visions can sometimes seem a little contrived but ours comes from genuine pain and we live the mission every day.
Here's the copy we use. It's from https://sendmemo.app
Memo's mission is to 'reclaim focus in a distracted world'.
The ability to focus is now one of the most valuable skills in our economy. We can achieve amazing things when we focus but so much technology is designed to win our attention.
Broken focus stops us from doing, learning and achieving fulfilment each day. It damages our well-being and productivity while owners of the distracting tech profit from our attention.
Memo's mission is to help you reclaim focus and reduce damaging distractions. The future of work is fulfillingly productive and kind to our mental well-being.
Today Memo is putting distraction free focus into communication. Email and messaging apps are among the most distracting technologies around but they are essential to work. This paradox makes communication tools the best way to have the biggest impact on focus. It's time to re-imaging email and instant messaging.
Re-imagining communication to help us reclaim focus
Memo is an alternative to email and instant messaging that re-thinks digital communication to put you in control. It works in familiar ways but we have questioned every element asking how communication can be improved.
The key to making communication less distracting is to value quality over quantity. High quality communication gets more done with less. It values fewer longform messages over a greater number of low-value exchanges.
These are the attributes of high quality communication that we are developing into Memo:
User Control
Memo helps you control how and when you receive your messages. This allows you to better assign focussed communication time during your day. You will no-longer be at the mercy of an inbox pinging you whenever it is convenient for the sender.
Productivity
Memo makes actioning things as easy as possible by recognising when people are asking you questions. Processing your communication should be swift, simple and satisfying.
Structure
Well-structured communication is more easily navigated, referenced and contextualised.
Privacy
Your conversations are private. Applications that read your emails do so because they want to distract you with advertising. This is against everything we are trying to achieve with Memo.
Whichever side of the privacy debate you fall, Memo chooses not to take part in that eco-system and therefore has no reason at all to be remotely interested in your private messages.
The only time we read your emails is when you send one to us!
Well-being
Well-being is essential for achieving focus and we believe communication should enhance your well-being not damage it.
So often you hear of people overwhelmed by too much email or unable to catch-up on thousands of instant messages. Memo is the antidote.
Sustainable business model
Critical to respecting your attention is to build a tool that serves you and only you. Memo's sole aim is to provide value to its customers by helping them reclaim focus.
We do not let advertisers extract value from your data. Websites that sell your attention optmise for keeping you engaged for longer. This is not consistent with Memo's mission.
To make this work, Memo needs sustainable funding. Therefore, Memo is a paid-for service so we never have to allow any other kind of value extraction.
Measuring Success
With any goal, we need to understand whether we are genuinely making a positive difference and achieving our mission.
Most apps report on metrics such as 'messages sent' or 'time spent in-app' (the underlying assumption being that more is better) but with Memo we need to optimise for the least amount of time spent in-app.
We want you to use Memo less but get more value out of the time you do spend using it.
We measure two things in Memo. First, we count the number of sessions each user has in a day - two good sessions a day communicating is perfect. If people are checking Memo 40 times a day we are probably failing to help anyone reclaim focus.
Secondly we measure the raw number of conversations started using Memo. If people choose to start conversations here we assume Memo's features add enough value that conversations are always better in Memo than out of it.
All of our usage data is anonymised and aggregated to give us a broad understanding of these values so we can focus on delivering Memo's mission
Getting Involved
Everyone is invited to use Memo.
Memo is an open system that works similar to email. You can write to anyone that has an email address. Unlike some messaging tools, you don't have to set up a team or invite people - just start writing.
Memo is free to read and receive messages sent by paying customers. All of Memo's interactive features are available in every conversation so everyone benefits.
If you would like to use Memo, please let us know by writing to us here: sendmemo.app/team.
Acknowledgements
Peter and I would like to acknowledge Cal Newport and his excellent book Deep Work.
It is an inspiring and practical read and it has informed some of our opinions about the importance of focus in today's economy. You can buy Deep Work, Rules for Focussed Success in a Distracted World at calnewport.com. We also recommend his book Digital Minimalism.
Hi Helene,
We started drafting @employplan constitution even before launching the product. Our mission is to help people make careers. The app analyzes where employees, with their skillset, experience, interests, and expectations, fit in the organizations. A lot of companies talk about cooperating with people in a win-win format, but such concepts as talent management still remain for many of them as buzzwords (at least in my perception). And we help achieve business goals, drive enterprise costs BY unleashing the professional potential of every person in the company, so encouraging people to make great careers is what we're thinking of.
OikoWeather
Great question Helene.
Our mission/purpose at OikoLab (https://oikolab.com) is to make weather & climate data more accessible to data analysts. It shouldn't take hours or hundreds of dollars to see how weather has changed in your city over the last 30 years to understand the climate risks.
With @youremarks
I want to improve the text as a medium. Text is the most used tool to create the world and own reality in daily life. I would like to see more experiments happening with that. youremarks.com is my attempt towards that.
When almost everyone seems to move on to the next best thing, voice, short videos, etc., I believe we have more in text than what we have settled right now.
From the writing end to the consuming side, we can create new habits and differentiation to look at the content differently through various forms and structures. Fifteen years ago, Twitter introduced us to 140 characters, and it ended there.
I want to change that and experiment with text as a medium through @youremarks. I hope you can check out our app and provide feedback. WE NEED YOU.
And I hope this endeavor can be counted and fit into all the terms of "Purpose, Vision, Mission, and Creating values."
Botium (https://www.botium.ai/) addresses the challenges of testing and training Conversation AI. With the growing number of chatbots, the competitive advantage will not be the existence of a chatbot (that will be a must), but the quality of these chatty robots.
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Hi,
The purpose of Shufti Pro Ltd. is aimed at helping all businesses fight fraudsters and get in touch with the right customers. With the help of AI-powered identity verification, the cumbersome process of manual checks is no longer required and the results are 98.67% accurate too.
If you want to know more about our purpose, vision, mission, and values, you can visit the website. You'll find everything there.
https://shuftipro.com/
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This discussion is a great reminder that a clear purpose can be a true north star for any business, helping to navigate challenges and celebrate successes with a strong sense of direction.